Starting an email list can feel overwhelming when you’re just beginning your email marketing journey. With so many potential subscribers out there, how do you convince them to opt-in and engage with your content? The good news is that to grow and build your email list doesn’t have to be complicated. In this post, we’ll cover some of the most effective strategies for list growth so you can start building your subscriber base.

Use Opt-In Forms

One of the easiest ways to grow and build your email list is by adding opt-in forms on your website. These simple forms allow visitors to enter their email address in order to subscribe to your list and receive future communications from you.

Place opt-in forms strategically throughout your site – on blog posts, product pages, popups, and your home page. The more opportunities you provide visitors to subscribe, the faster your list will grow.

Make sure your forms are mobile-friendly too. With increasing website traffic coming from mobile devices, you don’t want to miss out on potential subscribers trying to sign up from their phones.

Use a pop-up form

Pop-up forms are a great way to capture email addresses from visitors to your website. Use a pop-up form to offer your lead magnet and make it easy for people to sign up for your email list. Be sure to use a clear call-to-action and make the form easy to fill out.

Use landing pages

Content-rich landing pages are specifically designed to convert visitors into email subscribers. Make sure your landing page is visually appealing and includes a clear call-to-action to sign up for your email list. Use A/B testing to optimise your landing page and increase conversions.

Offer Lead Magnets

Lead magnets are freebies you give away in exchange for an email address. These could be PDF guides, ebooks, templates or training – anything that provides value for your target audience. 

The key is to tailor your lead magnet to their interests so they’re more inclined to subscribe and help build your email list. For example, if you sell social media services, create a guide on “The 10 Most Effective Tools for Social Media Marketing.”

Promote your lead magnet prominently on your site and social channels. Consider running social media ads targeted to your ideal customer persona to maximise exposure.

Guest Post on Relevant Blogs

Reaching out to industry blogs related to your niche and contributing posts is a great way to showcase your expertise and get in front of new audiences.

Make sure to include a short bio with a link back to your site so readers can learn more about you and your business. Some blogs may even allow you to add an opt-in form to generate more leads from the traffic coming in to help build your email list.

Run Giveaways and Contests

Giveaways are hugely popular and can help you quickly add new contacts to help build your email list. Require visitors to submit their email as an entry method for your contest or giveaway.

Promote the giveaway through social media, ads, and your website. To encourage sharing, require entries to follow or share your page to enter.

Partner with Other Businesses

Find partners such as retailers or brands that serve your same target audience but don’t directly compete. Develop co-marketing partnerships where you promote their offer to your list, and they promote your lead magnet to theirs.

This type of crossover promotion will introduce your brand to new audiences and help expand your reach to build your email list. Just make sure any partner aligns with your brand values before pursuing this strategy.

Building your Email List – Conclusion

Growing an engaged email list takes time, persistence, and testing. But using these proven strategies, you’ll be able to continually add new subscribers and build lasting relationships through your marketing. With email still delivering the highest ROI of any marketing channel, there’s never been a better time to expand and build your list!